Wednesday, April 14, 2010

The Language of Gender: From Seeing Pink to Getting it Straight

Is Kotex's parody of itself evident of an authentic shift in attitudes about gender? How do these ads reveal changing (and not) changing attitudes about menstruation?

U by Kotex: Reality Check

U by Kotex: TVC

U by Kotex: So Obnoxious

How do these ads attempt to address the misconceptions and outright lies about menstruation? What gender stereotypes are evident and/or addressed in these ads? Do you think that the attempt at humor makes the ads more or less effective?

How do the new ads compare to the old ones?

Kotex: New Freedom Pads

How does Photoshop change our images of real women/girls?

The Perfect Lie -- Photoshop Transformation